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We are the sum total of our experiences. For a career sales professional, I've been fortunate to have learned from some gifted business leaders who embraced personal selling as an art. Combined with a solid background in how businesses succeed, a knowledge base has been amassed that in today's increasingly competitive world is both rare and valuable. 

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Companies have a choice as to how they intend to generate revenue. For businesses who choose to sell goods and services, success hinges on effectiveness. While effectiveness of the salesperson is critical, many organizations fail to realize that B2B or B2C sales effectiveness is systematic. Marker33 was conceived from this common thread. 

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How is Marker33 different from other consultancies? Sales consulting agencies generally fall in to two buckets: Large, corporate firms that target Fortune 1000 businesses. These engagements are deep and expensive, by design. The second is the "franchise" agency. These consultants are often entrepreneurs who left their day jobs for the prospect of financial independence. The franchise agency compensates for a lack of expertise by selling canned materials and training.  

 

Marker33 is focused on helping resource constrained businesses win against larger competitors. To accomplish this, we leverage best practices and proven techniques obtained from leading mid -market companies to higher revenue positions through more effective selling. Our ideal client profile is a start-up to $125M privately held/equity backed company with sales contingencies of 3-25 people. Engagements range from assessment, go-to-market strategy, proper budgeting/forecasting, design & alignment, market expansion, pricing, compensation analysis, fractional executive/tactical leadership through transition and skills training/personnel development. Client budget is always at the center of our decision making! We reject the "vending machine" model consultants have historically subscribed to. Marker33 doesn't fix what isn't broken-we build on recorded success. Core to our own growth strategy are clients who win! 

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Keith Johnson, Principal Consultant

1995-1999 B2B Salesperson ( $55M Private)

1999-2002 General Manager ($500M Private)

2002-2005 Division Manager ($150M Private)

2005-2008 Sales Director ($35M Private) ( acquired by below)

2008-2013 National Sales Manager ($13B Public)

2013-2021 V.P. of Sales & Marketing ($55M Equity)

2021-2024 Director of Sales ($150M Equity)

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B.S.- The Florida State University

M.B.A- Florida International University

Gradate Certificate, Digital Marketing-University of South Florida

Member, Sales Management Association

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